Just because you are the CEO of an airline, does not mean you are smart enough to understand e-mail.
-Pointless but cool
-WTF? So you have this company. They make .mp3 players called i.beat. Very imaginative. Your naming protocol is such that you have made the i.beat cebrax and the i.beat organix. So now you make a smooth black one. So the logical name for it is I.BEAT BLAXX? Did nobody in the company say the damn name out loud before they went into production. Crap. Here comes Al Sharpton.
If you have not seen the ZunePhone yet here it is in all its glory.